ABOUT US
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CUSTOM HANDPICKED STYLES SHOWCASED BY OUR FOUNDER , EXPERIENCE THE QUALITY
South Cluture isn’t just a name it’s a feeling woven into every saree we create. Together, represents the joy of draping tradition, the pride of cultural identity, and the grace of timeless elegance.
Our Journey
Starting with local saree sales in 2019, South Cluture quickly gained a reputation for lightweight, stylish designs and smart pricing. Within 6 months, we tripled our sales and expanded into a larger space, setting the pace for rapid growth. By 2020, we supplied local resellers and dealers across India’s textile hubs. In just two years, South Cluture scaled 5X, culminating in a significant breakthrough in 2021 by launching on India’s top fashion marketplaces including Myntra, Tata Cliq, Nykaa, and Ajio. This digital entry rocketed our sales 10X.
Even during the challenging pandemic years, South Cluture defied industry trends with continuous scaling, thanks to the founders’ combined experience and a focus on unique, exclusive products and organic lead generation in India’s offline textile markets
Craftsmanship At The Core
Our sarees are more than fabric they are stories crafted by skilled artisans and weavers from all across India. We honor and preserve their ancestral techniques, patience, and passion, blending age old craftsmanship with modern aesthetics. Each saree carries the legacy of generations, made lightweight, shrink resistant, and finished to perfection all at an affordable price point.
Pioneering F2C: Factory to Customer Model
In 2024, South Cluture proudly became India’s first textile brand to fully embrace the F2C (Factory to Customer) model. We cut out middlemen and bring our products directly from factory floors to customers’ doorsteps.
This approach means
Lower prices with no quality compromise
Faster product launches and deliveries
Complete control over fabric sourcing, weaving, printing, embroidery, and finishing under one roof.
Today, over 150+ creative and dedicated professionals work here including India’s best designers, sales experts, operations teams, and customer support all united by the mission to serve you faster and better. South Cluture Today: From Market Followers to Fashion Trendsetters
By 2024, v proudly stands not as a follower but as a trendsetter in Indian ethnic fashion. Our innovative designs, exclusive products, and smart pricing have made us a household name in Surat and beyond.
We lead with
Original, fashion forward collections every season
A powerful reseller network across India
Digital marketplace presence on Myntra, Ajio, Nykaa, and more
A direct factory to customer online platform
The South Cluture Philosophy
We believe a saree is not just fabric it’s a celebration of culture, a memory, and a voice of empowerment. Our unique value based business model supports sellers and customers alike, with a deep commitment to women empowerment, enabling women entrepreneurs to weave their own success stories.
We don’t just sell sarees we weave impact, build communities, and foster pride.